Company t shirt designs need to maintain proper appearance, optimum visibility of branding, professionalism and durability compared to normal promotional apparel. Optimum visibility of branding does not mean maximum visibility as that would damage the professional appearance of the the garment. Here are some tips for making a great t shirt design for a company. Following these would help the company t shirt designs can represent your brand properly.
Offer priority to branding
Complex t shirt designs stand out from the crowd. But the features of the garment would get highlighted instead of the branding parts. Branding parts are ususally your logo and the wording. So your purpose of brand building would be lost that way. For corporate t shirts , it is best to keep the design of the garment as simple as possible in order to offer focus to the branding parts ( logos & wordings).
Prioritize the purpose for the Company t shirt designs
Company t shirts could be for events, to be distributed among customers & partners or to be given to teammates as uniforms. Some fabric types may not look neat and would worn out fairly quickly but they would be more comfortable when worn for longer hours. Some fabric types would be fully synthetic, lightweight works best with all types of branding & would be far better in terms of brightness of colours and colour fastness. Some garment patterns with multiple contrast panels would look better but when it comes to ironing the garment and giving priority to branding over the features of the garment, it would be become a poor choice. Some logo may come great with one branding method and the same logo would look poor in another branding method based on the complexity of the logo artwork. There is no “one-suits-all” pattern, fabric type or even branding method. Getting recommendations based on your purpose would be the best option to resort to.
Have enough timeline for development
Companies do pre-planning for success with any managerial decision. Decision for custom clothing is no different. Last minute work would compromise many aspects of a custom clothing project. Plan upfront, start communicating with the producer at least 2 months before the date you would actually need the garments. Planning time needed inside your organization for work such as prototype development with the support of the producer’s design teams, approvals from your company’s management, collection of size breakdowns as per the producer’s size charts & fund transfers could differ from another company. So Proper t shirt printers would offer a standard production timeline just to make sure, not one, two or few customers but all the customers receive a smooth run.
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